Rob O’Dea was interviewed by Paul and Shane over at Manufacturing Tech Australia.

In this episode, we sit down to unpack the real industry blockers that stop warehouses from taking the first step into automation, including fear of massive projects, over-engineered solutions, and the “consultant trap” of trying to solve 100% of the problem all at once.

If you’re a manufacturer, 3PL, or e-commerce operator trying to scale without betting the business on a mega-project, this is a practical conversation about where to start, what to avoid, and how to reduce the fear factor.

Listen on Spotify